Daily Archives: June 30, 2017


Creating a Customer Avatar Template
Let me introduce two of the most important people in my business. Their names are Penny and John. I created them – they don’t really exist, but they help me every day. They keep me focused on the outcomes I want to achieve for people who connect with me and my business. And they stop me from falling in love with the things I create. I consider them my best friends, and some of the most important people I will ever meet in my life. Let me show you around my office at home – and introduce you to them, […]

Penny and John – How Creating a Customer Avatar Changed ...